Pay up!

Christopher May   

Being one of the leading ad networks in the industry comes with many advantages and disadvantages. One advantage is the ability to leverage our extensive network as a source for advertisers to reach a larger audience. Another advantage is the specific demographic targeting capabilities of our publishers. Here at Flux Ads we understand the importance of having happy publishers - that's why we have a can-do attitude when asked - is this possible?

A can-do approach also enables us to provide relevance for our advertisers. One way we keep everyone happy is by paying our publishers on time. However, it has been more and more challenging; industry wide because other networks/advertiser's have decided to play the "that's fraud" game - without evidence or proper details outlining adequate proof. Fortunate for us we've been wise in our business partnerships, but the trickle down effect is felt everywhere.

It's feasible to assume many ad networks will dry up and move on because of bad decision making, but what about the negative associations that are felt as a result of a few bad seeds? How do you avoid the chase the dollar game, or collect on a bad debt scenario? I believe you're only as good as your word. If you ask me to run a campaign for you and I deliver on that promise, do your job and qualify/monetize on your end so I don't have to debate whether or not the leads were legit - just a thought.

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