Sunday, November 29, 2009
Thursday, November 26, 2009
Get Stuffed!
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Just wishing a Happy Thanksgiving to all my wonderful publishers. Hope you and your family are having a relaxing holiday.
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Wednesday, November 25, 2009
How long to wait to contact
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So, how long should you wait to begin emailing/calling people that you meet at a conference?
I’ve been doing this for a while now, and I have tried a few different things in the past, but this is what has seemed to work best....
As soon as a conference concludes, everyone is tired, and has a few hundred emails to read and answer that came in while they were at the show...so if you contact them right away, you will probably get lost in the mix.
I typically wait 2 to 3 weeks before I begin contacting people that I meet at a conference...I will refresh their memory about where we met in an email, and then see if they have time to get on the phone.
Now, if something is URGENT, then I will contact someone right away...sometimes while at the airport.
I just find that it's best to let people settle back in at the office before I start pushing business at them.
Read rest of entry
I’ve been doing this for a while now, and I have tried a few different things in the past, but this is what has seemed to work best....
As soon as a conference concludes, everyone is tired, and has a few hundred emails to read and answer that came in while they were at the show...so if you contact them right away, you will probably get lost in the mix.
I typically wait 2 to 3 weeks before I begin contacting people that I meet at a conference...I will refresh their memory about where we met in an email, and then see if they have time to get on the phone.
Now, if something is URGENT, then I will contact someone right away...sometimes while at the airport.
I just find that it's best to let people settle back in at the office before I start pushing business at them.
Sunday, November 22, 2009
2012...what will really happen
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I recently saw 2012 over the weekend. Were the Mayans correct in the prediction life, as we know it will end on December 21, 2012? Several reports cite recent changes in sunburst or solar flare-ups from the sun. Think of sunburst as rain and the atmosphere as an umbrella. Hopefully by know you understand where this is going. The recent flare-ups are caused by changes in the suns conveyor belt – similar to the earth’s conveyor belt that controls the water flow for our planet. Drastic changes to Sunbelt cycle affects the earth's polarity. When this happens we're exposed to higher levels of radiation and overexposure is catastrophic.
One theory of 2012 is the earth’s core becomes overheated leading to the tectonic plates to shift - imagine a rug being pulled from under your feet - the body has no base leading to a toppling effect. Earthquakes high as 12 on the Richter scale - super tsunamis and large holes opening in the earth swallowing anything and everything within miles. Bye -bye California. Congratulations Colorado, you know have beachfront property. Of course most of this is speculative, but the science behind these theories is supported by data. More and more auroras (Northern Lights) have been seen around the world. This is a clear sign the sun is warning us.
Are we informed enough by our government? Is it possible to keep a secret as big as a potentially life ending event from the world? Of course this is just conjecture, but it's hard to refute the data. 2012 more than just a theory.
Read rest of entry
One theory of 2012 is the earth’s core becomes overheated leading to the tectonic plates to shift - imagine a rug being pulled from under your feet - the body has no base leading to a toppling effect. Earthquakes high as 12 on the Richter scale - super tsunamis and large holes opening in the earth swallowing anything and everything within miles. Bye -bye California. Congratulations Colorado, you know have beachfront property. Of course most of this is speculative, but the science behind these theories is supported by data. More and more auroras (Northern Lights) have been seen around the world. This is a clear sign the sun is warning us.
Are we informed enough by our government? Is it possible to keep a secret as big as a potentially life ending event from the world? Of course this is just conjecture, but it's hard to refute the data. 2012 more than just a theory.
Sunday, November 8, 2009
ad:tech come and gone...
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Another ad:tech has come and gone. Like many of the shows in NYC – it’s a logistical nightmare. The last few years have been slightly better location wise (Hilton), but the overpriced lodging accommodations prevent many people from attending. When I first joined this industry several years ago I used to look forward to the trade shows (Affiliate Summit, LeadsCon, ad:tech). The thought of reuniting with old friends always appealed to me. Now most of those familiar faces pick and choose which shows to attend – making those old reunions more scarce. Sure rising costs and a slumping economy are factors, but NYC is a different animal altogether.
Like many of you we were faced with the cost of housing employees to attend the show. Luckily for me I’m a local, but for my two counterparts we weren’t so fortunate. The price for one night was $529 (Westin on Broadway). After all is said and done the total for attending a typical show in NYC is well over $2k per employee. Arguably that’s not bad considering the end goal (to acquire new business), but unlike Vegas prices for NYC are much too high.
Apples-to-apples Vegas is a much better fit. This time of year rooms are abundant in Vegas. The 5 star Bellagio is currently offering a respectable $189 a night rate – 50% less than any accommodation in NYC. Another factor to consider, hotels in Vegas have banquet rooms that are more than spacious enough to hold an industry event. A further benefit of Vegas is transporting to and from the show. In addition there are a ton of places to dine that require a lot less traveling. At the end of the day we (advertising and marketing professionals) want to spend less time in a cab and more time wining/dinning potential clients.
You don’t know how many times I heard people complain about waiting for a cab to go across town, or complain about the lack of close places to go for lunch. Let’s face it the Javits center is good for a car show or a place to display a particular product, but weak at best for services as intimate as marketing and advertising. Overkill was a word I heard more than once. The one positive from this year’s show was the weather. New York finally came through – the weather was splendid this year.
As much as I love New York I prefer to keep things simple and cost effective. NYC is great, but the city lacks in comparison to Vegas and San Francisco – apples-to-apples.
Read rest of entry
Like many of you we were faced with the cost of housing employees to attend the show. Luckily for me I’m a local, but for my two counterparts we weren’t so fortunate. The price for one night was $529 (Westin on Broadway). After all is said and done the total for attending a typical show in NYC is well over $2k per employee. Arguably that’s not bad considering the end goal (to acquire new business), but unlike Vegas prices for NYC are much too high.
Apples-to-apples Vegas is a much better fit. This time of year rooms are abundant in Vegas. The 5 star Bellagio is currently offering a respectable $189 a night rate – 50% less than any accommodation in NYC. Another factor to consider, hotels in Vegas have banquet rooms that are more than spacious enough to hold an industry event. A further benefit of Vegas is transporting to and from the show. In addition there are a ton of places to dine that require a lot less traveling. At the end of the day we (advertising and marketing professionals) want to spend less time in a cab and more time wining/dinning potential clients.
You don’t know how many times I heard people complain about waiting for a cab to go across town, or complain about the lack of close places to go for lunch. Let’s face it the Javits center is good for a car show or a place to display a particular product, but weak at best for services as intimate as marketing and advertising. Overkill was a word I heard more than once. The one positive from this year’s show was the weather. New York finally came through – the weather was splendid this year.
As much as I love New York I prefer to keep things simple and cost effective. NYC is great, but the city lacks in comparison to Vegas and San Francisco – apples-to-apples.
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