Monday, October 26, 2009

I Carved a Pumpkin

Spent some time this weekend carving out a pumpkin. Here it is:



I always like to do something creative each year. Working on a Flux pumpkin later this week.

Halloween is creeping up. Time to start really pumping out those Halloween offers. We have several available to you all. Check them out.
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Sunday, October 25, 2009

Calling all techies - I need your help!

Calling all techies - I need your help! I recently “upgraded” from a PC to a Mac. It’s been almost 4 years since I last used a Mac. Like many others - I was lead to believe in almost every category a Mac would outperform its rival – hands down! We’ve all seen the “I’m a Mac” commercials where Justin Long comically jabs at Windows inability to provide a stable OS. Apple’s ad campaign is one of the most effective marketing campaigns to date. It’s sexy, smart, and the “in” thing to own. So, I have to admit, it worked on me.

Here’s a little background on what I do. Most of my day-to-day consists of using spreadsheets – replying to emails – and creating RFP’s. I’m not a designer or hard core gamer, so most issues associated with Windows OS never really affected me. In fact I even enjoyed having a computer that seemed to respond (compatible) without issue to most software applications. However, I did notice how the system resources my Mac seemed to deliver flawlessly gave my PC a bit more trouble. As a result - after several months of deliberation I decided to make the jump back to the trend setting Mac world. Now, all I needed was an office suite that delivered like my PC.


Microsoft makes an office version for Mac (Mactopia). Much to my chagrin I was in for a rude awakening. Remember, all I use my computer for is minor office applications and I’ve heard conflicting stories on this next piece, but I’m still skeptical something else is at play. According to several blogs and other inside resources the binary code MS uses for it’s famous Outlook application renders the data useless to several other email clients like Entourage, Eudora, and Thunderbird making the migration to the Mac impossible. What I need is export my .pst files into Entourage 2008, or any other email client similar to Outlook.

Sure I could export the files via CSV or another method, but all of the personal files I created over the years would be left in purgatory. I don’t know about you, but I’m a fish out of water without my contact folders and email history. So, now I’m the proud owner of a system that’s incompatible with my most important resource. I’ve searched high and low for answers without luck. I even took the time to setup an appointment with a “Mac Genius” for assistance to only learn I had as much information about the situation as he did.

I understand Mac now allows the use of MS’ OS, but what’s the point? I choose this road because of effective advertising. I wanted to believe I found salvation to my resource issue by joining the masses. The only thing I learned was my effort fell short. Open Source, this – that – it’s all foreign to me. I just want a working computer that allows me to do my job.

I’m open to any and all suggestions. The long/short is – was I really better off to switch, or should I have stuck with worked? I don’t know. What I do know is Apple has one fine marketing team (TBWA\Chiat\Day).

Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.

Albert Einstein (1879 - 1955)
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Saturday, October 24, 2009

conference mania

Adtech, Affiliate Summit, PPC Summit and now Affiliate Convention. I think we could probably go to a conference every month if we wanted to, but there comes a point when you have to wonder if it's worth it to travel to see the saem companies and the same people every few weeks. FluxAds will attend several of these and they're great networking opportunities, but if we start stretching the market too thin, it may be that a few of these conferences start to shake out.

2010 is busy already, and the main ones will certainly remain big, but in the next year, Flux is going to be looking at smaller, more targeted conferences that concern a specific area of the industry we are targeting. Hope to see some of you there, and if we thing a certain program will be of special interest to our clients we'll be sure to let you know.
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Friday, October 23, 2009

Cody the Intern is getting married!

Everyone at Flux would like to congratulate Cody the Intern....Cody proposed to his girlfriend this past week, and although it took her a while to answer, she said YES!

We don't have a picture of Cody the Intern to share with all of you, but he does look a little bit like Napoleon Dynamite...so we'll just go with that!

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Thursday, October 22, 2009

Follow Flux on Twitter!

Just wanted to remind you all that we post any new offer updates or changes, as well as whenever any new campaigns go live on our Twitter account. If you are a Tweeter and would like to receive our network updates, follow us here: http://twitter.com/FluxAds
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Wednesday, October 21, 2009

PPC Summit in Chicago

Hey, we wanted to let you know that the PPC Summit will be in Chicago on November 4th and 5th. A couple of us here attended the one in LA a few weeks back and it was pretty good. The people at PPC Summit asked us if we could mention the Chicago show to all of our clients that promote campaigns through PPC, and we told them we would, but only if they would offer you a discount…and they will offer as much as 35% if you sign up to attend by Friday.

You do have to use this promo code to get the discount: TLA

Here is a link to the convention site: www.PPCSummit.com

They told us they would give us $75 for every Flux affiliates that we get to sign up, so instead of us keeping that $75, we will just go ahead and give it to any affiliate that signs up to attend…so if you sign up, please let us know and we will give you the $75.00 once they pay the $75.00 to us.
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Monday, October 19, 2009

Don't drink too much at Ad Tech

This might be one of the funniest things I have see on the Internet in a long time...I'm not sure if it's real, but if it is, then someone needs a few cups of coffee.

The moral of the story for us in Internet advertising is this:

Don't drink too much at the next conference you go to or you may end up looking like this guy.....

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Sunday, October 18, 2009

Recession? Things are looking up.

The recession is dwindling and ad spends are slowly increasing each week. In a recent statement, Google (1) – the Godfather of internet advertising - reported a 7% increase in third quarter earnings compared to last year. How did they do it? One very good indicator of a recovery from a dismal economy is money being spent to acquire new customers. Companies are finally realizing that withdrawing their advertising budgets can prove to be fatal. People don’t forget, they remember who stayed steadfast during difficult times and appreciate companies that stay loyal to their customer base.

A current report submitted by the IAB (Internet Advertising Bureau) indicated a decline in the first quarter of 2009 (2) – surely this attributed to a lack of faith in the economy from the fallout caused by corporate greed and mismanagement of the entire banking system/housing market.

After speaking with countless clients – any news of an increase in advertising spending is welcome news. People are looking for signs of a recovery. Since Google purchased the now known “Google Adsense” platform in 2003 from Applied Semantics (3) – the face of online advertising has been dominated by the keyword giant. All signs according to Google are pointing towards a recovery – which is long overdue. All one has to do is look at what Automotive advertising is doing. Whenever there’s trouble in the economy – Automotive ad spends dip and companies hoard their money until the dust clears.

Auto is up – Mobile searches are up – times are changing. Where does your company fall in this spectrum? Are you looking to increase your ROI or drive more leads? Now is the time to take advantage of cheap inventory (publishers need money too), what better place to start than with a network? The cyclical balance of advertising and consumer confidence is finally recovering and now is the time to "put your money with your mouth is" and control your own destiny.

Confidence has returned in the nick of time.

(1) http://www.usatoday.com/tech/techinvestor/corporatenews/2009-10-15-google_N.htm

(2) http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-100509

(3 )http://en.wikipedia.org/wiki/AdSense

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Friday, October 16, 2009

Blogging from Blog World

So here I am at Blog World, and I just had to blog about something or I would feel guilty about not blogging at all.

For those of you no familiar with this conference (Blog Worl d Expo), it's actually turned out to be a very interesting day. There are speakers here on every topic you could think of when it comes to blogs and social media as a whole.

As far as affiliate marketing is concerned, there were sessions/tracks that covered how to make money on Facebook and twitter, and how to build a large social media following in order to sell certain products in a niche market to a specific audience.

We'll put together a more precise account of the conference once we get back to the office...but all-in -all, it's been a valuable show that everyone tied into affiliate marketing in one way or another should attend.
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Wednesday, October 14, 2009

Blog World Expo has arrived

Fluxads.com will be attending the Blog World Expo this week in Las Vegas! We are always looking to find new ideas to help our affiliates make more money online!

We hope to bring back some some helpful tips for everyone!

If you'll be attending, please send us an email at info@fluxads.com so that we can meet up!

Below is a link to the Blog World Expo website:
http://www.blogworldexpo.com/
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Monday, October 12, 2009

We just gave away $10,000!

Congratulations to CD4502! They were the most recent publisher to achieve our "Streak to $10,000" contest.

Since launching this promotion, FluxAds has given away nearly $100k!

So congratulations again, CD4502. We hope you are able to spend it on something fun! :)


If you would like more details on the Streak to $10,000 promotion, simply go here:
http://www.fluxads.com/100/
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Sunday, October 11, 2009

My first time...

Greetings!

First and foremost I'm happy to be a part of the Flux crew. I want to send a special thank you to Sean, James, and Jon. They’ve made my transition into the Flux world a seamless one. A little about me - I come to Flux Advertising from a more traditional ad sales background. My career started over 20 years ago in the great state of Maine. That’s correct – I’m a Maine-iac. For those of you who don’t know about Maine, it’s the furthest north eastern state in the US.

Maine:
Capital – Augusta
Admission to Statehood – March 15th, 1820
Bird: Chickadee
Nickname: Pine Tree State
Pop: 1,274,923 (40th)
Economy: Seafood (Lobsta), Blueberries, Potatoes, Poultry and Eggs

A little more about me:
Without getting into too much detail I cultivated my career while working with several Fortune 500 companies (UPS – MBNA – Yahoo – Monster.com – LA Times). I’ve concluded working in a less corporate environment provides the creative landscape I truly desire. There’s a lot to be said about smaller companies – less bureaucracy leads to higher productivity. However, I wouldn’t trade those experiences for anything.

Blog:
I’ll be writing our Sunday edition for the Blog. Since this is an open forum I’d like to hear your suggestions on topics I should cover. If I don’t receive constructive feedback I’ll most likely discuss sports or home improvement projects. Ever since I purchased my home this past year I’ve spent more time at Lowes than any place else. There’s something about building and construction that really makes me cuckoo for cocoa puffs (Dr. Richard West – Emerson College).

Back to my addition to Flux – I’m truly excited to be here and believe I’ve finally found a home. I plan to contribute as much energy and time to the company as possible. Look for me at most of the usual trade shows (Affiliate Summit, LeadsCon, Ad:Tech). For those of you attending ad:tech NYC – I’d love to meet up. Feel free to contact me at: Christopher.may@fluxads.com.

That’s my time for today – I’ll have more to say in the near future. Until we meet again – thanks for stopping by and safe travels.

Chris

“Are you fired up, ready to go?”
Obama 2008
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Wednesday, October 7, 2009

Christopher May has joined the FluXads' Team

We would like to introduce Christopher May to all of our FluXads.com affiliates and advertisers.

Christopher May is our new Director of Online Media, and will be working out of our New York office. Chris has been in the industry for almost a decade, and we are very grateful to have him on our team!

Chris will also be posting on this blog once a week, so make sure to stop by and read what he has to say.
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Monday, October 5, 2009

Aphorisms

APHORISM: A SHORT, POINTED SENTENCE EXPRESSING A WISE OR CLEVER OBSERVATION OR A GENERAL TRUTH


1. The nicest thing about the future is that it always starts tomorrow.

2. Money will buy a fine dog, but only kindness will make him wag his tail.

3. If you don't have a sense of humor, you probably don't have any sense at all.

4. Seat belts are not as confining as wheelchairs.

5. A good time to keep your mouth shut is when you're in deep water.

6. How come it takes so little time for a child who is afraid of the dark to become a teenager who wants to stay out all night?

7. Business conventions are important because they demonstrate how many people a company can operate without.

8. Why is it that at class reunions you feel younger than everyone else looks?

9. Scratch a cat and you will have a permanent job.

10. No one has more driving ambition than the boy who wants to buy a car.

11. There are no new sins; the old ones just get more publicity.

12. There are worse things than getting a call for a wrong number at 4 AM. It could be a right number.

13. No one ever says 'It's only a game' when their team is winning.

14. I've reached the age where the happy hour is a nap.

15. Be careful reading the fine print. There's no way you're going to like it.

16. The trouble with bucket seats is that not everybody has the same size bucket.

17. Do you realize that in about 40 years, we'll have thousands of old ladies running around with tattoos? (And rap music will be the Golden Oldies!)

18. Money can't buy happiness -- but somehow it's more comfortable to cry in a Corvette than in a Yugo.

19. After 50, if you don't wake up aching in every joint, you are probably dead!!

20. Always be yourself because the people that matter don't mind, and the ones who mind, don't matter.
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Saturday, October 3, 2009

AD Tech - New York 2009

One of the best shows in our industry to network has got to be the New York installment of Ad Tech!

It's a HUGE show, usually, we'll see how big it is this year, and a great place to meet up with new, old, and potential clients.

If I had to pick 2 shows to go to each year, this would be one of them.

Here is more information on this conference:

Name: Ad Tech New York

Dates: November 4,5, and 6

Conference:

Wednesday, November 4: 9:00am - 6:00pmThursday, November 5: 9:00am - 6:00pmFriday, November 6: 9:30am - 1:20pm

Exhibit Hall:

Wednesday, November 4: 10:00am - 6:00pmThursday, November 5: 10:00am - 5:00pm

Where: Javits Convention Center

Website:
http://www.ad-tech.com/ny/adtech_new_york.aspx
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Friday, October 2, 2009

FluxAds is Growing!

That's right - We had a new face join us yesterday, and he's coming to the home office in San Diego next week to meet the gang. You might catch a glimpse of him at http://www.fluxads.com/live/ so check it out Monday.

We'll have him introduce himself here as well, but know only that he has a history in the industry and will bring a little of the Flux magic to the Big Apple.

We're excited he's on board and look forward to bringing his talents into the Flux family.
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