Back to the Basics

In talking to affiliates recently, several have bemoaned recent changes at Google, as well as declining ROI on search-engine marketing, which was supposed to be the next evolution of the online adspace.

But in a column on Advertising Age, word is that the old standby - email - is going strong.

You can (and should) read the whole article here, but check out this excerpt:

"The economy has energized this channel," said Ryan Deutsch, VP-strategic services and market development at StrongMail. "It's become the rock star of direct marketing in a lot of these retail organizations because it's the most cost-effective and most trackable."

From PPC and the new buzzword, "PPV" may be the items of the moment, but folks return to stalwarts like email for a reason.